ABOUT PROJECT

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The 100% brand has always been synonymous with motocross Americana and has been linked to many iconic moments that have built the roots and history of what is modern motocross. Today, as the brand’s awareness grows again in Motocross, on Downhill slopes, and BMX tracks, 100% is inspiring a whole new generation of racers and asking them the original tag line, “How much effort do you give?” Based in San Diego, California, 100% produces a collection of premium goggles, eyewear, helmets, gloves, and sportswear that is designed specifically for today’s demanding racer. 100%. The Spirit Of Racing.

Ideacube worked closely with 100% to develop their Forecast, revolutionary new film system that offers the largest field of clear vision in motocross. We were involved in the project from initial concept stages and oversaw the project through development, prototypes and eventually to 3D CAD engineering ready for production.